We can say that we have identified four main ways on which cultural evolution develops:
– family tradition, which brings culture to perfectly integrate with the genetic heritage and to protect with it the survival of offspring;
– social spreading of epidemic nature, which brings the cultural components to live their life as a cultural virus;
– tribal spreading or subordination to the community, which leads people to dedicate their lives to social group;
– conscious use or artificial selection of culture, which can exploit the culture for any purpose, including the individual welfare (or the evil of others…).
Knowledge of these four basic tracks on which evolution runs can help us to understand for what team our habits, our beliefs and our ideals play and then to operate in our turn a selection with knowledge of the facts, to take care of our personal interests too.
ROYAL BOX
ARNOLD VAN GENNEP