2.b.22 – There is a revolution in progress?

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February 9, 2010 — Riccardo Sabellotti - Giacinto Sabellotti


There is a revolution in progress?

Today our economy is undergoing a profound structural adjustment based on new competitive principles such as openness, outsourcing, knowledge sharing and action on a global scale. The new concepts of collective cooperation and self-organization proceed alongside those of traditional hierarchy and control; new visions of the world and new economic models are imposing, introducing a new era in which, in addition to changing the rules of game, the nature of the game itself is changing.
It is surely the evolution of the Internet that allowed the advent of this revolution in progress, the development of a network that already connects more than one billion people and in which communities are continually strengthening, participative collaborations develop, experiences based on the concept of equality are shared, experiences among peers. All this should not be confused with altruism, nor with the non-profit or hobbies; to apply these new concepts often means developing new business ecosystems that further to generally develop innovation and growth, also produces huge profits for traders. Multinational companies like IBM, BMW, Boeing and Lego, to mention only some names, have accepted the new challenge and have already achieved great results. The involvement of consumers in the production stage (through the new tools represented by the chat lines, forums, blogs and wikis, as well as according to new criteria for opening proprietary resources, once kept secret by companies) has, for example, led to production of goods more fit to the needs of people and developed a sense of belonging to the involved community, which inevitably led to a significant increase in sales.
The transformation of companies providing components in partner companies of a joint production project has also enabled a significant compression of both cost and the times for the design and manufacturing of the product, although this takes place in different states of different continents, in a sort of global assembly line.
The generation of children born in the nineties is growing being accustomed to the interaction allowed by the Internet, instead of being just passive viewers of television and passive receptors of consumerism: the boys of the ” I generation” (I as I am, as Initiative, as the Internet) grow making researches, searching information, personally verifying the sources, cooperating with each other and creatively organizing anything. We cannot turn back: as for the other key events that characterized the cultural history of man, even now the new changes are spreading in the society, changing the way of thinking and behavior of people and may lead to a new social order and new institutions. 



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